What is Life Coaching?

  • Life coaching is a process between a coach (or more than one coach) and an individual or team that results in an engaging and constructive manner to achieve a result or a set of results. Through the process of coaching, individuals focus on the actions required to successfully produce their personal or group relevant results.
  • A life coach listens, observes and questions (most of the time) the individuals and can assist, contribute or mentor (if required or necessary) the coachee/s by providing a platform for brainstorming new possibilities that will require action and agreement from the coachee/s in order to achieve their goals or to overcome their obstacles.
  • The coaching process is a highly confidential one and a coach adheres to industry principles and standards as stipulated by the International Coach Federation (ICF).
  • Coaching accelerates the individual’s or team’s progress by providing greater focus, clarity and awareness of possibilities leading to more effective choices in order to create long lasting shifts which will lead to lasting positive changes.
  • Coaching is concerned and concentrates on where the individuals are right now and what they are prepared to commit to and do in order to get where they want to be in the future.
  • All coaching results are attained as a matter of the individual’s or team’s intentions, choices and actions, supported by the coach’s efforts and effective application of their coaching skills, approaches, methodologies and tools.
  • Coaching is interactive, fun and an effective partnership to excel and achieve results for those who seek them and whom are committed and prepared to take action for what they want.
  • Coaching is for people who are serious about getting results and not for lazy, apathetic or time wasters.
  • Coaching is not therapy and although the process may have some roots in therapy, coaching is outcome based and concerned with assisting the client on how to focus, take action and how to be responsible for the ultimate goal. Also, the coaching cycle is not an indefinite on and usually lasts about 12 weeks, whereupon new goals can be set and agreed upon before a new coaching cycle commences.
  • Coaches may call on other professionals such as therapists, counsellors or doctors for intervention should it be a requirement.
  • Coaches do not help, prescribe or disempower clients but rather focus on putting back the power in that of the individual’s or team’s domain for them to feel empowered and act upon what they already or inherently know the right choice or decision to be. Good coaches open unobserved or unseen doors of possibility for their clients!