What Does a Life Coach Do?

  • A good life coach, executive coach or corporate coach is an advocate, a cheerleader a sounding board and an accountability partner to its coachee/s.
  • Life or executive coaches facilitate an environment that leads to awareness, questioning, new insights, answers, ideas and solutions.
  • Coaches practice astute listening in order to attain a full understanding of the individual’s or team’s circumstances and then uses that information to ask powerful questions in order to clarify the client’s values.
  • Coaches engage the coachee/s in a conversation utilising specific communications skills and questioning techniques to facilitates the coachee to obtain the answers, spot new possibilities, find the appropriate resolutions, make decisions and gain new insights.
  • Coaches provide objective unbiased assessment and observations that foster enhanced self-awareness and awareness of others.
  • Coaches identify and champion new opportunities and promote infinite potential with their clients.
  • Coaches encourage, stretch and challenge their clients and always demand the best from them even during difficult circumstances, whilst remaining compassionate, enthusiastic and honest with their clients.
  • Coaches cultivate the shifts in thinking that reveal fresh perspectives and new insights.
  • Coaches challenge blind spots, repetitive behaviourial patterns, conventional or limiting thoughts or behaviours in order to illuminate brand new possibilities.
  • Support the creation of alternative scenarios that lead to different results.
  • Good life and executive coaches always maintain professional boundaries in the coaching relationship, including utmost confidentiality and adheres to the coaching profession’s relevant code of ethics.
  • Coaches facilitate change; they often act as change agents. A generally accepted principle of coaching is about being in action. Without action, results do not occur. Action provides the opportunity for new experiences. Without action no new insights, awareness, or change can occur.
  • Coaches celebrate their client’s successes by encouraging them to continue their growth by further stretching and risking themselves to achieve.
  • Coaches do not help, prescribe or disempower clients. They encourage the clients, groups or teams to take responsibility by empowering them to take control and act upon what they want.
  • Good life or executive coaches open unobserved or unseen doors of possibility for their clients!